Digital content

Digital content la gi?Digital content hay con duoc goi la noi dung so - la toan bo nhung noi dung ton tai o dang du lieu so hoa. Digital content duoc luu giu tren ky thuat so hoac la luu tru trong cac cong cu dinh dang khac. Cac hinh thuc cua noi dung so bao gom tat ca nhung thong tin duoc phat ky thuat so, duoc truyen phat hoac chua trong nhung tep may tinh. Digital content ton tai duoi nhieu dang khac nhau, tu tep van ban den am thanh, video, digital content là gì do hoa hay hinh anh, hinh dong,... 2. Tam quan trong cua Digital contentNoi dung la mot trong nhung yeu to quan trong nhat cua bat cu hoat dong quang cao tren website nao tai cac doanh nghiep. Do do Digital content dong vai tro cot loi va Khong the Thieu trong truyen tai nhung thong tin hay thong diep cu the die voi cac doi khach hang duoi nhieu hinh mo hinh khac nhau.Digital content la mot phuong phap de quen ba. thi cac luoc chow, ke hoach phan Phoi cac dung co gia tri, hooping de thu hut hang tiem nang co the duy tri duoc doituong khach hang muc tieu, do co ke hoach xay dung va trien thuong hieu ca doanh nghiep. Muc dich cuoi cung cua Digital content la thuc day viec mua san pham, dich vu cua khach hang va su dung chung lau dai, tao ra loi nhuan cho doanh nghiep. Va de hoat dong kinh doanh dat hieu qua tot. Phai digital content tutc cap nhat xu huong moi cua thi truong. Dua nhung moi moi thong doc dao nhat de tao an tuong, thu hut khach hang. Ben canh do cung tao loi the canh tranh cua nghiep. So voi, cac doi tren thi truong. Vay nen phai phan tich thi truong, dua ra cac chien luoc Marketing ma doi thu dang su dung. Digital Content gop phan quiang thuong hieu: Mot doanh cong ty for chuc neu xam duoc vao thitruong mot doanh nghiep muon quang ba cho thuong hieu cua minh thi Phat trien Digital content mot phuong, phap hieu ban giup de dang thuc Hien Muc Tieu Cua Minh. Noi dung sang tao, duoc the hien duoi cac mo hinh moi la, thu hut thi chac chan se de lai an tuong va loi keo duoc rat nhieu khach hang tim den, mua cung nhu su dung san pham cua ban. - Hieu qua thu hai ma Digital content mang lai cho cac doanh nghiep do la lam tang luong truy cap website khi tien hanh trien khai cac chien dich ve SEO, Google Ads,... Content hap dan se thu hut moi nguoi den voi website cua ban tot hon, giup ban co the tiep can de dang voi nhieu doi tuong khach hang khac nhau va thuc day nhu cau cua ho ve san pham, dich vu cua doanh nghiep.- Khong chi vay, Digital content con giup tang ty le chuyen doi, boi khi ban sang tao ra mot Content hay, hap dan, ban co the thuc day nhanh hon hanh dong cua khach hang giup ho nhanh chong mua san pham cua ban.Nhu vay, Digital content co tam quan trong vo cung lon trong hoat dong kinh doanh cua cac doanh nghiep, la nen tang vung chac de doanh nghiep trien khai va xay dung cung nhu thuc hien cac chien luoc hieu qua. 3. Moi quan he giua Digital content voi Content MarketingKhac voi Digital content, Content Marketing la toan bo nhung noi dung co tinh phi thuong mai, tuc la khong phai de mua ban ma co gia tri ve mat cung cap thong tin, noi cach khac la co gia tri ve ly tinh va cam tinh cho nguoi doc. Content Marketing duoc coi la mot san pham cua thuong hieu cua doanh nghiep. Cua Content Marketing is nham ca giao duc Nhan Thuc Cho nguoi Doc, giup ho duy tri tinh cam vs su trung thanh, tao su ga bo dai lau thuong hieu, bien cac doi tuong khach hang tro thanh khach hang than thiet that su cua thuong hieu do.Do vay, Content Marketing de co the tiep is duoc duy tri muc tieu do Thi Phai Thong vs. Cac kenh thuc hien khac, trong do Digital content la mo su lua, chonphu hop nhat giup dat duoc muck tieu cuoi cung cua Content Marketing. Tom lai, Content Marketing va Digital content co moi quan he ho tro, giup nhau cung tiep can den duoc voi cac doi tuong khach hang muc tieu, mang lai hieu qua cao cho hoat dong kinh doanh cua cac doanh nghiep. 4. Xu huong mo hinh Digital content hien nayHien nay, Digital content co xu huong ton tai duoi dang nhieu mo hinh Digital content va dang duoc ap dung rat nhieu tai cac cong ty, doanh nghiep kinh doanh o cac linh vuc khac nhau. Cu the la:- Mo hinh "Relation" hay con duoc goi la mo hinh quan he: Day la cach giup doanh nghiep, cong ty xay dung moi quan he that voi khach hang nhung dua tren moi truong ao la cac trang mang xa hoi pho bien hien nay.- Mo hinh "Community": Mo hinh nay giup cho cac cong ty xay dung len mot cong dong de tu do tang tuong tac giua hai chieu khach hang voi doanh nghiep cua minh thong qua cac dien dan, hoi nhom,...- Mot mo hinh cung kha pho bien va duoc ap dung o rat nhieu cac doanh nghiep do la "Communication". Day la mot loai mo hinh cua Digital content giup cho ban co the giu duoc lien lac voi khach hang qua 2 cach:+ Trao doi, hoi thoai voi khach hang qua viec chat, zalo, SMS,...+ Phat truc tiep qua cac ung dung nhu: Realtime Broadcast - G+ Hangout, Youtube live hay giao luu truc tuyen, tu van truc tuyen voi khach hang,...- Mo hinh "New": Day la kieu mo hinh cua Digital content the hien duoi dang cac tin tuc da duoc bien tap va truyen tai den doc gia dua tren nhung thoi quen doc va cap nhat thong tin hang ngay cua nguoi su dung. Mo hinh "Information": Qua mo hinh nay, duoi dang cac thong tin, nguoi su dung se co the tim kiem moi thu truoc khi mua hang hay dung san pham hoac se co nhung thong tin huong dan truoc khi khach hang muon mua hang.- Mo hinh "Personal & Media": Mo hinh nay bao gom cac ung dung ca nhan va truyen tai cac thong tin qua Facebook, Instagram, Youtube, Twitter,...- Mo hinh "Entertaiment": Dang mo hinh nay bao gom cac hinh thuc giai tri nham muc dich thu hut nguoi dung nhu Game (qua ung dung Online, Social,...), Music ( qua he thong nghe nhac Zingmp3, nhaccuatui,...), Video (qua Youtube, Vimeo,...), hay cac ung dung hinh anh, sach bao,...- Mo hinh "Niche Content": Voi mo hinh Digital content nay co the sang tao ra nhung gia tri vo cung doc dao, hap dan, an tuong va tong hop da dang, chuyen sau, mang den cho khan gia nhung thong tin nhanh chong va huu ich nhat. Boi voi toc do phat trien cua Internet hien qua cac phuong tien mang xa hoi, ban chi can dung chua den 10 giay la da co the gay an tuong manh voi moi nguoi.- Cuoi cung la mo hinh "Business Tool": Mo hinh nay bao gom cac cong cu co the ho tro cho doanh nghiep, dac biet la nhung doanh nghiep, cong ty kinh doanh hay quan tam ve cac linh vuc Marketing, Driver, Docs, Management,... thi viec su dung cac cong cu Google, SlideShare, Facebook,... la rat phu hop.Nhu vay, voi su phat trien ve da dang cac mo hinh cung xu huong mo rong cac hinh thuc khac nhau, Digital content dang ngay cang khang dinh vi tri va tam quan trong cua minh doi voi cac doanh nghiep.