10 Best Mobile Apps for posiziona il tuo sito nei motori di ricerca
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it’s traffic ranking a tremendous amount.
Here are a couple basic advantages to online directories,
– Substantial staying power
– Repetitive marketing
– Your listing grows with the entire site
– No updating unless necessary
– Not necessary to link back to the directory
Please Note: This article is meant to discuss and implement marketing strategies for local business directories online, not link exchange, a.k.a swapping links with other websites.
For many people, one/two directories always come to mind,
With web marketing, you want to have ever lasting staying power, online directories can provide you with this and more.
Many people who DO NOT use the internet everyday stick with the basics when they come online. Many people are usually looking for a specific service or product that they want to check up on within their local community. This is why it is so crucial that you get noticed locally online.
Every major city has at least one or two good business directories for you to submit your business to. Many of these directories don’t even require that you have a website.
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Tips on how to find local directories online:
How To Prepare For Directory Submissions
Finding International Directories:
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For this you'll want to implement the same strategy as before when you learned about searching for "local directories". Try using the "country, state/provice" added with online directory or business directory.
So do a search like this:
Canadian Business Directory - or - Online Directories In Canada
This style of searching should bring you specific directories. Please remember that there is NO quick way of doing this. You servizi SEO professionali must have patience since, even now, there are still literally 1000's of directories I've never heard of.
Directories keep popping up every day. Don't be afraid to search for new directories once a month, or once every 90 days.
Placing Your Companies Directory Listing In The Right Spot:
This step could be one of the most important steps you take for advertising within online directories.
I say this is important because without careful positioning, your directory listing may never see a visitor again.
Steps you can take to get proper placements:
- Do a "general search":
Search within the directory for something general and related to your business. Place your company within that search result.
- Only 2 clicks away:
Try placing your company within a category that is only 2 clicks away from the main directory page. This will increase your results. Some directories can't offer you this, it's ok depending on the popularity of the directory you are submitting to.
- Watch out for spammers:
Watch out for directories that list 100 companies on one page. This is called "Link Farms" online and is frowned upon from search engines.
- Find empty categories:
Don't be afraid to click in once more in order to find a category that has been barely touched. Getting your own category is the ultimate listing for your business.
- Don't go "unrelated":
Do not submit your company to "unrelated" categories. If you can't find a category for your business, try contacting the directory administrator to implement a new category for your business.
- Was it too confusing?
Again, go with your gut feeling. If you found the directory way too confusing to find anything, 9/10 times other visitors will also find it confusing and leave.
That about wraps it up for online directories. There is enough knowledge here to help you find the right directories for your business. Some tips have been excluded because every person adapts to their own strategy and I hope you will too.
Best Of Luck To Ya!
